Cyber Monday 2013

Cyber Monday 2013

Cyber Monday is in the books.

comScore said Cyber Monday reached $1.735 billion in desktop online spending, up 18%. IBM said Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales.
Adobe said Cyber Monday ecommerce sales increased by 16% year-over-year to $2.29 billion. A record 18.3% of sales came from mobile devices, an increase of 80% year-over-year that no one even thought possible when Cyber Monday was born in 2005.

Black Friday Shifts to Cyber Friday

isolated woman hands holding a phone and make online shopping

Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. Turns out 62% of Black Friday shoppers they polled did their shopping online, and 33% shopped on mobile phones. The most used browsers were Mobile Safari (28%), Chrome (26%) and Firefox (17%).

ebay_marketplaces_ipad_logo

Consumers are buying from Amazon and eBay, and merchants that have latched on as marketplace sellers have reaped the benefits. ChannelAdvisor clients who sell on in third-party marketplaces saw tremendous growth. Over Cyber Weekend, ChannelAdvisor’s clients saw 34.9% growth in Amazon sales, and 29.7% in eBay sales growth.

Now that Google has a full year of its revamped Google Shopping platform under its belt, the benefits are paying off. ChannelAdvisor’s clients saw a 125% sales increase on Google Shopping over the Cyber Five when compared to the same period in 2012. One major reason for the success there: Amazon.com does not list products in Google Shopping. ChannelAdvisor CEO Scot Wingo says that gives merchants a rare advantage over Amazon.

Please (don’t) wait, an agent will be with you…

holiday contact center rep

From Black Friday until Cyber Monday, StellaService Analysts interacted with 60 of the most popular online retailers via phone five times a day collecting metrics on speed (time to reach a live agent) and quality (issue resolution). Net-A-Porter.com held the title of top ranked retailer over the four day period (19 seconds), although Dillards ranked first on Black Friday (19 seconds) and Cyber Monday (11 seconds).

(Excerpted from Multi Channel Merchant.  For the complete article go to: http://multichannelmerchant.com/ecommerce/10-things-learned-cyber-weekend-2013-04122013/

 

SEO and Site Maps for CEO’s

On the web, every direct marketer wants to be found.  A site map makes it easier for search engines to find all the pages on your site.

Search engines use programs to look at and index all the pages on your web site.  The programs are “bots” (short for “robot program”) that usually run late in the evening when there is less web traffic.  A bot program will start at your home page and “read” and index all the content (words and images).  Then the bot will follow every link and index each of those pages.  For dynamic sites with tens of thousands of items this can take some time.

A site map is a directory of all the pages on your web site.  The major search engines look for a site map before they start indexing a web site.  A site map makes it easier for the bot to find all the pages on your web site.

Directions automatically builds a site map for all the pages on your site.

Digital Marketing Analysis

Digital marketing is overtaking traditional print marketing for many direct marketers.  We know that many of our clients would like to be out of catalog publishing and focusing exclusively on web marketing.

Digital marketing analysis tracks all types of online marketing.  This is an example of outbound email marketing analysis.

Digital marketing analysis